ODDKO – Disobey
DISOBEY, directed by Giovanni Bucci, features some of the most ambitious visual effects ever used in a music video. It’s a multidisciplinary art project that integrates dozens of detailed, disparate production elements into one cohesive vision, sound, and beat. “Disobey” explores themes of Man vs. Machine, of Nature vs. Technology, and paints the Goddess Hekate as a 21st Century nightmare, ensnaring victims and bending them to her will.
Based on a carefully planned animatic and mastering precise and dynamic 3D camera movements, Gio went to great lengths to ensure that every moment of the video was seamlessly integrated with its sound. Focusing on each character and location, Paola Rocchetti’s discerning taste and natural flair for makeup and styling was a key element curating the aesthetic of the video. With contributions from Dead Lotus Couture (London), Mother of London (LA), Majesty Black (LA), Pieroni Lab (Rome), Oscar-winning makeup artist Manlio Rocchetti (1943-2017), and Oscar-winning 3D artist Stefano Dubay, Gio and Paola successfully brought their vision to life.
ODDKO is a music project created by musician and award-winning video director Giovanni Bucci. It’s the fruit of Gio’s eclectic tastes and his desire to make a vibrant new multifaceted work of art.
While easily enjoyed as a breathtaking journey through a singular dystopia, the video rewards multiple viewings with layer after layer of intricate detail. Beyond the striking visuals, there is a mythic story in the fabric of DISOBEY, a primal call to action, and a warning against deliberate manipulation of oblivious consumers.