This music video is about addictions, mainly to technology, but it’s open to various interpretations.
Years ago the idea behind technology was to give people more free time from work and give us a better life. Nowadays, with the possibility for the majority of people to have access to electronics and hi tech, is it true that we have more spare time and a better quality of life? Or have we become addicted to the technology that surrounds us everyday and it has suck us into it? But humans get addicted really easily to a lot of things in life and this music video is also a metaphor about addictions in general, about being manipulated without even realizing it or without reacting.



This music video is an audio/visual project where sound and images were developed synchronically from the beginning and where one was guide to the other and vice-versa until final completion. In order to do this, for director Giovanni Bucci was very important to be involved with writing the track together with sound designer/music producer Marco Morano. The team came up with the concept and started researching music and visuals that would suit the mood and atmosphere they wanted for the video, experimenting with sound, graphic styles and techniques.
To produce this project many different disciplines and elements were used: green screen, stop-motion animation, macro, editing, motion graphics, vfx, styling, make-up, sound design.



LAMA – Los Angeles Movie Awards – 2011
Los Angeles, US
Category: Music Video
Winner: Award of Excellence and Best Costume Design

Las Vegas Film Festival – 2012
Las Vegas, US
Winner: Golden Ace Award

4th Annual Zero Film Festival – 2011
New York, US
Official Selection

Pause Fest – 2012
Melbourne, Australia

UK Film Festival – 2012
London, UK
Official Selection

NXNE – North by Northeast Festivals and Conference – 2012
Toronto, Canada
Official Selection

New York International Film Festival in LA – 2011
Sherman Oaks, US
Official Selection

3rd Annual New Media FIlm Festival – 2011
San Francisco Bay Area, US
Official Selection

Shockfest Film Festival of Hollywood – 2011
Los Angeles, US
Official Selection – Opening Nightmare Screening

X FEST Film Festival – 2011
Cape Town, South Africa
Official Selection

Bideodromo – 2011
Bilbao, Spain
Official Selection

Kinofest – 2011
Bucharest, Romania
Official Selection

Prix Ars Electronica – 2012
Linz, Austria
Official Selection

IMF – International Motion Festival – 2012
Nicosia, Cyprus
Official Selection

Visioneca – Festival of Experimental Film – 2012
Freshwater, Isle Of Wight, UK
Official Selection

ECU’ – The European Independent Film Festival – 2012
Category: Featured, Music Video
Paris, France
Official Selection

8th Cologne International Videoart Festival – 2012
Cologne, Germany
Official Selection

Carnival of e-Creativity 2013
Sattal, India
Official Selection

Festival Internacional de Videoarte – 2012
Madrid, Spain
Official Selection

Ex Teresa Arte Actual -Museum of experimenta Art -2012
Mexico City, Mexico

FIVA II – Festival Internacional de Video Arte – 2012
Buenos Aires, Brazil
Official Selection


Produced by Void n’ Disorder

Directed by Giovanni Bucci

Filmed and edited by Giovanni Bucci

Design & animation by Giovanni Bucci, Paola Rocchetti

Styling & makeup by Paola Rocchetti

Filmed at Strani Rumori Studio

Audio design & music Production by Marco Morano
Written by Giovanni Bucci and Marco Morano
c 2011 Hoxtonlab and Giovanni Bucci Ltd
p 2011 Hoxtonlab and Giovanni Bucci Ltd